The best method for implementing and testing broad match on campaigns aimed at analyzing conversion data is by using One-Click Experiment Apply. This automatically sets up an experiment following best practices.
- Using Google Ads’ Conversion Tracking features to let you track the number of conversions that are created through your broad match keywords.
- Using the Keyword Planner to find new keywords relevant to your target audience and business.
- Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched.
- Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
The correct answer is: Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment best practices.
Explanation: One-Click Experiment Apply simplifies the testing process. It automatically creates an experiment with a control arm featuring your current campaign and an experiment arm with added broad match keywords. Access this feature via the Recommendations page to compare broad match against your existing match types. Monitor the experiment for 4-6 weeks, then implement the successful strategies into your original or a new campaign.