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Home » Google Ads Search Advertising Exam » You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Select 2 Correct Responses

You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you? Select 2 Correct Responses

Performance Planner offers two key advantages for your airline’s monthly online ad budget: 1) It relies on data from billions of weekly Google searches for accurate forecasting, and 2) It utilizes machine learning to further fine-tune these forecasts.

  • Performance Planner integrates with other budgeting software, such as QuickBooks.
  • Performance Planner will help you identify funds from other operational budgets to allocate to marketing.
  • Performance Planner leverages machine learning for forecasting.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.

The correct answers are: Performance Planner forecasting is powered by billions of Google searches conducted each week and Performance Planner leverages machine learning for forecasting

Explanation: Performance Planner is updated daily and uses data from billions of Google searches to offer the most accurate forecasts. It runs simulations based on the past 7-10 days of ad auctions, incorporating variables like seasonality and competitor activity. Its accuracy is verified by comparing forecasts to actual performance, and machine learning is employed to refine these forecasts even further.

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