Google AI utilizes broad match and Smart Bidding to automatically connect ads with relevant queries and adjust bids in real-time, optimizing search ad performance.
- It’s so impactful that marketers don’t even need to invest in high-quality image assets to get the results they want.
- It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate.
- It allows Smart Bidding to predict high-volume queries and sets bids for them automatically.
- It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.
The correct answer is: It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically.
Explanation: Smart Bidding employs predictive AI to set bids at the query level in real-time, tailoring them to each user’s unique context. By analyzing a myriad of signals like time of day and device type, it automates the bidding process, making it more efficient and aligned with performance goals than manual methods could ever be.