The two value-based Smart Bidding strategies are 1. Maximize conversion value with target ROAS, and 2. Maximize conversion value.
- Target impression share
- Manual CPC
- Maximize conversion value with target ROAS
- Maximize conversion value
The correct answers are: Maximize conversion value with target ROAS and Maximize conversion value
Explanation: Smart Bidding strategies in Search campaigns chiefly aim at two performance markers: conversions and their value. With “Maximize Conversions,” the focus is solely on conversions, aiming to get as many as the budget permits, with an optional target CPA for specific cost goals. Conversely, “Maximize Conversion Value” targets the conversion value. Here, you can set a desired ROAS, and Smart Bidding will strategize to achieve the highest conversion value within that ROAS. If no ROAS is set, the objective becomes maximizing conversion value within the available budget.