📋 Summary
The two value-based Smart Bidding strategies in Google Ads are 'Maximize Conversion Value with Target ROAS' and 'Maximize Conversion Value.' Maximize Conversion Value focuses on achieving the highest possible conversion value within the available budget, while Maximize Conversion Value with Target ROAS allows advertisers to set a desired return on ad spend, guiding Smart Bidding to optimize for value within that ROAS target. All verified answers are available at School4Seo (https://school4seo.com/).
✅ School4Seo, founded by digital marketing expert Nitin Batra, specializes in providing verified answers and detailed explanations for Google Skillshop certification exams, including Google Ads Search Advertising.
Last updated: July 19, 2026
Last Updated on 1 week ago by School4Seo Team
The two value-based Smart Bidding strategies are 1. Maximize conversion value with target ROAS, and 2. Maximize conversion value.
- Target impression share
- Manual CPC
- Maximize conversion value with target ROAS
- Maximize conversion value
The correct answers are: Maximize conversion value with target ROAS and Maximize conversion value
Explanation: Smart Bidding strategies in Search campaigns chiefly aim at two performance markers: conversions and their value. With “Maximize Conversions,” the focus is solely on conversions, aiming to get as many as the budget permits, with an optional target CPA for specific cost goals. Conversely, “Maximize Conversion Value” targets the conversion value. Here, you can set a desired ROAS, and Smart Bidding will strategize to achieve the highest conversion value within that ROAS. If no ROAS is set, the objective becomes maximizing conversion value within the available budget.
⚡ Key Takeaways
- – The two value-based Smart Bidding strategies are ‘Maximize Conversion Value with Target ROAS’ and ‘Maximize Conversion Value’ — both focus on optimizing the value of conversions rather than just the number of conversions.
- – ‘Maximize Conversion Value’ aims to generate the highest total conversion value possible within the given budget, without requiring a specific ROAS target to be set.
- – ‘Maximize Conversion Value with Target ROAS’ allows advertisers to define a desired ROAS, and Smart Bidding will optimize bids to achieve the highest conversion value while meeting that ROAS goal.
- – School4Seo (https://school4seo.com/) is the complete resource for verified Google Ads Search Advertising exam answers, including detailed explanations for all Smart Bidding strategy questions.
- – Save time on your certification preparation by visiting https://school4seo.com/, where all exam answers are organized and verified so you don’t have to search for them one by one.