Ad Rank is the variable that determines both the eligibility and position of a Search ad in Google’s search results. It aims to show the most useful ads to users.
- Bids determines this. It’s based on how much marketers will pay for a click.
- Ad quality determines this. It’s based on ad and website relevance.
- Ad Rank determines this. It’s based on a variety of factors to show useful ads.
- Asset impact determines this. It’s based on sitelinks and image assets.
The correct answer is: Ad Rank determines this. It’s based on a variety of factors to show useful ads
Explanation: The concept of ad position in Google’s search results aims to place more useful ads higher up on the page. Google Ads uses Ad Rank to decide if an ad is eligible to be shown and, if so, where it will appear. Importantly, advertisers are charged only when their ad is clicked.
As per Google’s official explanation about Ad rank: Ad Rank is a set of values that are used to determine whether your ads are eligible to show and if eligible, where on the page your ads are shown (if at all) relative to other advertisers’ ads.