The most optimum method is using a combination of broad match, Smart Bidding, and Responsive Search Ads.
- Relying on manual bidding for queries that marketers predict will deliver the highest value
- Reducing and reinvesting paid-search budgets in high-quality image assets
- Using a combination of broad match, Smart Bidding, and Responsive Search Ads
- Using exact match keywords to help AI-powered Search reach particular audiences
The correct answer is: Using a combination of broad match, Smart Bidding, and Responsive Search Ads
Explanation: Using broad match, Smart Bidding, and Responsive Search Ads together leverages Google AI to maximize your ad’s performance. Broad match and Smart Bidding target consumer intent, not just search terms, and automate bidding in real-time to meet performance goals. Meanwhile, Responsive Search Ads adapt to consumer needs, combining different headlines and descriptions to maximize relevance. Adopting all three can result in up to 20% more conversions at a similar cost per action.