To successfully implement and test broad match on campaigns for analyzing conversion data, use the One-Click Experiment Apply to set up an automated experiment.
- You should use the Keyword Planner to find new keywords that are relevant for your target audience and business.
- You should use Google Ads’ Keyword Match Types feature. This will let you see how your broad match keywords are being matched.
- You should use Google Ads’ Conversion Tracking feature. This will let you track the number of conversions that are generated via your broad match keywords.
- You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
The correct answer is: You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
Explanation: The One-Click Experiment Apply sets up an automatic experiment comparing your current (control) campaign with an experimental version that includes broad match keywords. It runs alongside your existing phrase or exact match campaigns. This feature is accessible via the Recommendations page. It allows you to compare results over a 4-6 week period and decide whether to integrate the experimental settings into your main campaign.