Broad match employs three signals to match Search ads with queries: 1. Language, 2. Interest, and 3. Geographic.
- Device
- Smart Bidding
- Language
- Geographic
- Interests
The correct answers are: Language, Geographic, and Interest
Explanation: Broad match is distinguished by its utilization of all available signals, such as landing pages, past searches, and user location, to decipher the user’s search intent and the keyword’s significance. This gives it an edge in finding the most relevant match expected to deliver results. On the other hand, exact and phrase match types have specific matching conditions, limiting their use of these comprehensive signals. It’s crucial to recognize that every search query is unique. Smart Bidding, factoring in numerous signals from user language settings to the time of day, optimizes for diverse user experiences.