Marketers can gauge the impact on their optimization score by checking the percentage listed with each recommendation.
- Trusted, third-party tools are leveraged to analyze and optimize campaigns.
- The settings of comparable campaigns are cross-referenced with higher optimization scores.
- Every recommendation shows how it affects optimization score as a percentage.
- Google AI is used to forecast how conversions will be increased as a result of recommendations.
The correct answer is: Every recommendation shows how it affects optimization score as a percentage
Explanation: The optimization score provides an estimate of the potential performance of your Google Ads account, with scores ranging from 0 to 100%. A 100% score suggests optimal account performance. Accompanying this score is a list of recommendations to enhance campaigns. Each recommendation indicates its effect on the optimization score in percentages. The score is formulated using statistical models, simulations, and machine learning to pinpoint the uplift potential of suggestions. Those linked closely to performance carry more weight. Higher uplift percentages indicate a notable effect on advertiser results.