Three factors affecting a Search ad’s ad quality at auction time are 1) Expected clickthrough rate, 2) Ad landing page experience, and 3) Ad relevance.
- Bidding strategy affects ad quality at auction time.
- Ad Rank affects ad quality at auction time.
- Ad relevance affects ad quality at auction time.
- Ad landing page experience affects ad quality at auction time.
- Expected clickthrough rate affects ad quality at auction time.
The correct answers are: Ad relevance affects ad quality at auction time, Expected clickthrough rate affects ad quality at auction time, and Ad landing page experience affects ad quality at auction time
Explanation: Google uses three primary factors to gauge ad quality at auction time. The first is the Expected clickthrough rate, which gauges how likely users are to click your ad. Second is the Ad landing page experience, where a relevant and user-friendly landing page gets a higher score. Lastly, Ad relevance ensures your ad closely matches user search queries, thereby preventing irrelevant ads from showing up.