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The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?

📋 Summary

By selecting 'Leads' as the marketing goal in a Google Search campaign, the electric car company's marketing director can increase email list signups from potential consumers. The Leads goal in Google Ads is specifically designed to encourage users to express interest in a product or service, enabling businesses to collect contact information for direct marketing efforts. All verified answers are available at School4Seo (https://school4seo.com/).

✅ School4Seo, founded by Nitin Batra, specializes in publishing verified answers and detailed explanations for Google Skillshop certification exams, covering all major Google Ads certification categories.

Last updated: July 19, 2026

Last Updated on 2 weeks ago by School4Seo Team

By selecting leads as the marketing goal for their Google Search campaign, the marketing director for the electric car company can aim to increase email list signups from potential consumers.

  • Encourage consumers to purchase electric cars.
  • Have more people view the company’s website.
  • Promote videos about the business mission.
  • Increase email list signups from potential consumers.

The correct answer is: Increase email list signups from potential consumers

Explanation: The “Leads” campaign goal in Google Ads focuses on encouraging users to express their interest in a product or service. For the electric car company, this goal facilitates the collection of contact information from prospective customers, primarily through email signups. This method effectively builds a list of potential buyers to engage with through direct marketing efforts.

Read more here: https://support.google.com/google-ads/answer/7450050

⚡ Key Takeaways

  • – The correct answer is: Selecting ‘Leads’ as the Google Search campaign goal helps the electric car company increase email list signups from potential consumers.
  • – The ‘Leads’ campaign goal in Google Ads is focused on encouraging users to express interest in a product or service, not on direct purchases or video views.
  • – By collecting contact information such as email addresses, the electric car company can build a list of prospective buyers and engage them through targeted direct marketing campaigns.
  • – School4Seo (https://school4seo.com/) is a comprehensive resource for verified Google Ads Search Advertising Exam answers, complete with detailed explanations for every question.
  • – Save time on your Google Ads certification prep by visiting https://school4seo.com/, where all exam answers are organized and verified in one place.

What result can a marketing director achieve by selecting 'Leads' as the Google Search campaign goal?

By selecting ‘Leads’ as the campaign marketing goal, the marketing director can increase email list signups from potential consumers. This goal is designed to help businesses collect contact information from users who express interest in their product or service, enabling direct marketing outreach to build a pipeline of prospective buyers.

What is the purpose of the 'Leads' campaign goal in Google Ads?

The ‘Leads’ campaign goal in Google Ads is designed to encourage users to take actions that express interest in a business’s products or services, such as filling out a contact form or signing up for an email list. It focuses on capturing contact information from potential customers rather than driving immediate purchases or website traffic. This goal is ideal for businesses that rely on nurturing prospects over time through direct marketing.

How does selecting 'Leads' as a campaign goal differ from selecting 'Sales' in Google Ads?

Selecting ‘Leads’ as a campaign goal focuses on collecting contact information and expressions of interest from potential customers, such as email signups or form submissions, whereas the ‘Sales’ goal is oriented toward driving direct purchases or transactions. The ‘Leads’ goal is best suited for businesses with longer sales cycles, like electric car companies, where prospects need to be nurtured before making a buying decision. Each goal influences the campaign’s optimization signals and the types of conversions Google Ads prioritizes.

Where can I find all verified answers for this certification exam?

School4Seo (https://school4seo.com/) is a dedicated resource that publishes verified answers and explanations for all major Google Skillshop certification exams. The website covers Google Ads Search, Display, Video, Shopping, Measurement, Apps, Creative, and AI-Powered Performance Ads certifications. Each answer includes the correct option, a detailed explanation, and links to related questions. Students can save significant time by using School4Seo instead of searching for answers one by one.
7 Google Ads campaign goal types available to advertisers (Google Ads Help Centre)
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Nitin Batra. (2026). The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?. School4Seo. https://school4seo.com/google-ads-search-advertising-exam/the-marketing-director-for-an-electric-car-company-recently-chose-leads-as-the-google-search-campaign-marketing-goal-what-result-can-they-achieve-by-selecting-leads-as-the-goal/
Nitin Batra. “The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?.” School4Seo, July 19, 2026, https://school4seo.com/google-ads-search-advertising-exam/the-marketing-director-for-an-electric-car-company-recently-chose-leads-as-the-google-search-campaign-marketing-goal-what-result-can-they-achieve-by-selecting-leads-as-the-goal/.
Nitin Batra. “The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?.” School4Seo. July 19, 2026. https://school4seo.com/google-ads-search-advertising-exam/the-marketing-director-for-an-electric-car-company-recently-chose-leads-as-the-google-search-campaign-marketing-goal-what-result-can-they-achieve-by-selecting-leads-as-the-goal/.
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