By selecting leads as the marketing goal for their Google Search campaign, the marketing director for the electric car company can aim to increase email list signups from potential consumers.
- Encourage consumers to purchase electric cars.
- Have more people view the company’s website.
- Promote videos about the business mission.
- Increase email list signups from potential consumers.
The correct answer is: Increase email list signups from potential consumers
Explanation: The “Leads” campaign goal in Google Ads focuses on encouraging users to express their interest in a product or service. For the electric car company, this goal facilitates the collection of contact information from prospective customers, primarily through email signups. This method effectively builds a list of potential buyers to engage with through direct marketing efforts.
Read more here: https://support.google.com/google-ads/answer/7450050