Performance Planner offers two main advantages: 1) It uses data from billions of Google searches conducted weekly for highly accurate forecasting. 2) It employs machine learning to fine-tune these forecasts for even greater accuracy.
- Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing.
- Performance Planner can integrate with additional budgeting software like QuickBooks.
- Performance Planner relies on machine learning for forecasting purposes.
- Performance Planner forecasting is driven by billions of Google searches conducted every week.
The correct answers are: Performance Planner forecasting is driven by billions of Google searches conducted every week and Performance Planner relies on machine learning for forecasting purposes
Explanation: Performance Planner stands out for its data-driven approach. Updated every 24 hours, it taps into billions of search queries and simulates ad auctions from the past 7-10 days, considering variables like seasonality and competitor activity. After these simulations, its accuracy is measured and machine learning algorithms are applied to refine future forecasts, helping you plan your budget with precision.