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Home » Google Ads Search Advertising Exam » Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?

Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?

Last Updated on 6 days by School4Seo Team

By launching a Google Search campaign with leads as the marketing goal for their yoga school, your client can expect to increase email signups from potential students.

  • They could encourage consumers to join their studio.
  • They could bring more people to the studio’s website.
  • They could promote videos about the mission of the studio.
  • They could increase their email signups from potential students.

The correct answer is: They could increase their email signups from potential students

Explanation: By launching a Google Search campaign with leads as the marketing goal for their yoga school, your client can expect to increase email signups from potential students.

“Leads” as a marketing goal focuses on capturing contact information from potential customers. For a yoga school, this often translates to email signups for newsletters, class updates, or introductory offers. Search campaigns target users actively searching for related terms. By directing these users to landing pages with signup forms, the client can effectively generate leads. This approach aligns with the “leads” objective, directly increasing email signups from interested individuals.

The “Leads” goal in a Google Search campaign is designed to encourage potential customers to take actions that express their interest in your services. For a yoga school, this means that the campaign will focus on converting users into leads by getting them to sign up for more information, typically through email, which helps build a direct line of communication and fosters relationship-building with prospective students.

Read more here: https://support.google.com/google-ads/answer/7450050

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