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How can marketers predict the impact of applying recommendations on their optimization score?

Marketers can gauge the effect of recommendations on their optimization score by viewing the percentage impact shown with each recommendation.

  • Leverage trusted, third-party tools to analyze and optimize their campaigns.
  • Use Google AI to forecast the increase in conversions as a result of recommendations.
  • Cross reference the settings of comparable campaigns with higher optimization scores.
  • Each recommendation shows its impact on the optimization score as a percentage.

The correct answer is: Each recommendation shows its impact on the optimization score as a percentage

Explanation: Optimization score gauges the performance potential of your Google Ads account, ranging from 0-100%. To bolster this score, a list of recommendations is provided. Each suggestion denotes its potential impact on the score in percentages. These scores are derived from statistical models, simulations, and machine learning, highlighting the uplift potential. Recommendations with greater performance relevance are prioritized in weight, ensuring those with higher uplift percentages significantly boost advertiser performance.

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