Marketers can serve their business needs by utilizing a combination of broad match, Smart Bidding, and Responsive Search Ads.
- By using exact match keywords as a means of helping AI-powered Search reach particular audiences
- By relying on manual bidding for queries that marketers believe will drive the most value
- By utilizing broad match, Smart Bidding, and Responsive Search Ads together
- By lowering paid-search budgets and reinvesting in high-quality image assets
The correct answer is: By utilizing broad match, Smart Bidding, and Responsive Search Ads together
Explanation: By combining broad match, Smart Bidding, and Responsive Search Ads, marketers can tap into Google AI to optimize ad performance. Broad match identifies user intent, while Smart Bidding sets real-time bids based on multiple signals. Responsive Search Ads adapt to deliver the most relevant messages. This trio has been shown to increase conversions by 20% at a similar cost per action.