To boost awareness for their major product launch using broad match, a sneaker company could use responsive search ads and AI-powered creatives, organize and align all their ad groups according to a common theme, and use brand restrictions for branded campaigns when suitable.
- They could add broad match keywords for exact match keywords across campaigns.
- They could increase their campaign reach by using broad match with manual bidding.
- They could use responsive search ads and AI-powered creatives.
- They could organize and align all of their ad groups according to a common theme.
- They could use brand restrictions for branded campaigns when it’s suitable.
The correct answers are: They could use responsive search ads and AI-powered creatives, They could organize and align all of their ad groups according to a common theme, and They could use brand restrictions for branded campaigns when it’s suitable
Explanation: By leveraging responsive search ads combined with AI-powered creatives, the company can maximize ad effectiveness and reach across a broader audience. Organizing ad groups by a common theme ensures cohesive messaging and more targeted reach within relevant consumer segments. Additionally, applying brand restrictions in broad match allows for precise control over brand-related campaigns, ensuring that the ads appear in relevant contexts, thus enhancing brand integrity and campaign effectiveness. These strategies work together to optimize broad match capabilities, significantly expanding audience reach while maintaining focus on the brand’s goals.
Chapter 6: Unlock New Opportunities with Broad Match