Performance Planner offers two significant benefits for your clean energy company: 1) It uses machine learning to fine-tune forecasting, and 2) Its forecasts are backed by billions of Google searches conducted weekly.
- A way to identify operational budget to reallocate to marketing
- Its integration with other budgeting software, such as QuickBooks
- Its forecasting that is driven by billions of weekly Google searches
- Its reliance on machine learning for forecasting purposes
The correct answers are: Its reliance on machine learning for forecasting purposes and Its forecasting that is driven by billions of weekly Google searches
Explanation: Performance Planner is a robust tool updated daily, utilizing billions of Google search queries for precise forecasting. It runs simulations covering the last 7-10 days of ad auctions, considering various factors like seasonality and competition. After measuring its accuracy by comparing forecasted versus actual performance, machine learning algorithms are employed to refine the predictions even more.