For a web development business aiming to increase submissions through an interest form, the appropriate campaign objective is “Leads.”
- Product and brand consideration
- Brand awareness and reach
- Website traffic
- Leads
The correct answer is: Leads
Explanation: For businesses like web development firms that are keen on amplifying interactions with potential high-value customers, the “Leads” campaign objective is paramount. This objective zeroes in on boosting conversions, thus encouraging prospective clients to take tangible actions, such as filling out an interest form on the website.