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Home » Google Ads Search Advertising Exam » Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Based on analysis of their marketing data, a web development business has determined that the highest-value customers reach out via an interest form on their website. The firm wants more potential customers to submit this form. What’s the right campaign objective for this business’s goals?

Last Updated on 1 week by School4Seo Team

For a web development business aiming to increase submissions through an interest form, the appropriate campaign objective is “Leads.”

  • Product and brand consideration
  • Brand awareness and reach
  • Website traffic
  • Leads

The correct answer is: Leads

Explanation: For businesses like web development firms that are keen on amplifying interactions with potential high-value customers, the “Leads” campaign objective is paramount. This objective zeroes in on boosting conversions, thus encouraging prospective clients to take tangible actions, such as filling out an interest form on the website.

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