To build a solid conversion measurement foundation for value-based bidding, employ Global site-wide tagging, Enhanced conversions, and Consent mode.
- Broad match
- Smart Bidding
- Global site-wide tagging
- Consent mode
- Enhanced conversions
The correct answers are: Global site-wide tagging, Consent mode, and Enhanced conversions
Explanation: A dependable conversion measurement is vital for optimal digital performance in the evolving digital landscape. Initiate by tracking conversion actions, advance to comprehensive solutions like attribution, and then harness Smart Bidding. The global site tag ensures consistent and simplified tagging. Enhanced conversions amplify accuracy using hashed first-party data, facilitating potent bidding. Consent mode, meanwhile, adjusts tag behaviour respecting user choices and assists Google in bridging conversion gaps.