To refine your Google Search Ads campaign, you can use the optimization score to assess how effectively the campaign is optimized for maximum performance.
- You can compare your website’s popularity to others to better understand your market share.
- You can compare how effective your ad text creative is vs. other ads to find ways to improve.
- You can learn about your website’s network performance and find opportunities to optimize.
- You can discover how well your campaign is being optimized to perform at its fullest potential.
The correct answer is: You can discover how well your campaign is being optimized to perform at its fullest potential
Explanation: The optimization score in Google Ads provides an estimate from 0% to 100%, where 100% indicates that your campaign is fully optimized to perform at its best potential. This tool helps in identifying opportunities for improving your campaign’s effectiveness.
Read more here: Chapter 7: Engage Users with AI-Powered Creative