Using responsive search ads, broad match, and Smart Bidding together allows marketers to deliver relevant ads to the right user at the optimal price and efficiently saves time for more strategic tasks.
- They no longer need to optimize their Search campaigns.
- They automatically create headlines based on content on their organization’s web site.
- They reach the right user at the right price with ads that are relevant.
- They are able to save time and reinvest in the priorities they value most.
The correct answers are: They reach the right user at the right price with ads that are relevant and They are able to save time and reinvest in the priorities they value most.
Explanation: Harnessing Google’s Smart Bidding, coupled with responsive search ads and broad match, supercharges campaign efficiency. It taps into the strength of Google AI, ensuring ads reach the ideal consumer at the perfect moment and cost. This trio reduces the complexities of manually analyzing audience data for bid-setting, thus freeing up valuable time. The result? Marketers can pivot their focus from manual tasks to strategic planning, bolstered by customized recommendations based on account history, campaign settings, and Google trends.