Automating your bid is better than manual bidding because failure to bid efficiently can make you miss valuable conversions.
- It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior.
- It’s better because the correct bid can often be a hard-to-reach static target.
- It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.
- It’s better because the failure to bid efficiently can make you miss valuable conversions.
The correct answer is: It’s better because the failure to bid efficiently can make you miss valuable conversions.
Explanation: Automated bidding uses Google AI to set optimal bids for your ads, targeting clicks or conversions. This eliminates the guesswork and manual adjustments required in Manual CPC bidding. Inefficient bidding can make your ads less visible and less interactive, causing you to miss out on valuable conversions. Automated bidding ensures you’re always bidding efficiently to meet your performance goals.