The two types of value-based Smart Bidding strategies are 1. Maximize conversion value with target ROAS, and 2. Maximize conversion value.
- Target impression share
- Manual CPC
- Maximize conversion value with target ROAS
- Maximize conversion value
The correct answers are: Maximize conversion value with target ROAS and Maximize conversion value
Explanation: Search campaigns using Smart Bidding emphasize two primary objectives: conversions and their respective value. For a conversion-centric approach, the “Maximize Conversions” strategy optimizes for conversions, permitting users to set a target CPA for effective outcomes. Without a set CPA, it endeavours to maximize conversions within the budget. Conversely, the “Maximize Conversion Value” strategy centres on the conversion’s value, allowing a target ROAS to be set, aiming for the peak conversion value for that ROAS. Without a specific ROAS, it focuses on generating the highest possible conversion value within the allocated budget.