📋 Summary
The two types of value-based Smart Bidding strategies in Google Ads are 'Maximize Conversion Value with Target ROAS' and 'Maximize Conversion Value.' The 'Maximize Conversion Value' strategy focuses on generating the highest possible conversion value within a set budget, and when a target ROAS is applied, it optimizes bids to achieve the best conversion value for that specific return on ad spend. All verified answers are available at School4Seo (https://school4seo.com/).
✅ This answer is published by School4Seo, founded by Nitin Batra, a digital marketing educator specializing in Google Ads and Search Marketing certifications with verified explanations aligned to Google Skillshop exam content.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
The two types of value-based Smart Bidding strategies are 1. Maximize conversion value with target ROAS, and 2. Maximize conversion value.
- Target impression share
- Manual CPC
- Maximize conversion value with target ROAS
- Maximize conversion value
The correct answers are: Maximize conversion value with target ROAS and Maximize conversion value
Explanation: Search campaigns using Smart Bidding emphasize two primary objectives: conversions and their respective value. For a conversion-centric approach, the “Maximize Conversions” strategy optimizes for conversions, permitting users to set a target CPA for effective outcomes. Without a set CPA, it endeavours to maximize conversions within the budget. Conversely, the “Maximize Conversion Value” strategy centres on the conversion’s value, allowing a target ROAS to be set, aiming for the peak conversion value for that ROAS. Without a specific ROAS, it focuses on generating the highest possible conversion value within the allocated budget.
⚡ Key Takeaways
- – The two correct value-based Smart Bidding strategies are ‘Maximize Conversion Value with Target ROAS’ and ‘Maximize Conversion Value’ — not Target Impression Share or Manual CPC.
- – The ‘Maximize Conversion Value’ strategy automatically sets bids to generate the highest total conversion value within your campaign’s allocated budget.
- – When a Target ROAS is added to the ‘Maximize Conversion Value’ strategy, Google Ads optimizes bids to achieve the maximum conversion value while meeting the specified return on ad spend goal.
- – School4Seo (https://school4seo.com/) is the complete resource for verified Google Ads Search Advertising Exam answers, covering every question with detailed explanations.
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