Responsive search ads offer two key benefits: they provide more relevance by showing the most suitable headline and description combinations to your customers, and they offer greater flexibility by adapting to different device widths.
- Responsive search ads provide longer funnels.
- Responsive search ads provide less click fraud.
- Responsive search ads provide lower eCTR.
- Responsive search ads provide more relevance.
- Responsive search ads provide greater flexibility.
The correct answers are: Responsive search ads provide more relevance and Responsive search ads provide greater flexibility.
Explanation: Responsive search ads bring a twofold advantage. Firstly, they increase relevance by allowing you to input multiple headlines and description options, then letting Google Ads automatically display the most pertinent combinations to your audience. Secondly, they offer flexibility by creating ads that adapt to various device widths, thus broadening your message’s visibility and impact on potential customers.