To develop a strong conversion measurement foundation for value-based bidding, you should focus on three key solutions: Global site-wide tagging, Consent mode, and Enhanced conversions.
- Broad match
- Smart Bidding
- Global site-wide tagging
- Consent mode
- Enhanced conversions
The correct answers are: Global site-wide tagging, Consent mode, and Enhanced conversions
Explanation: In the evolving digital landscape, robust conversion measurement is crucial for optimal digital performance. Initiating with basic conversion action tracking, marketers can progress to advanced measurement solutions like attribution, ultimately harnessing the power of Smart Bidding. The global site tag ensures consistent tagging throughout your website, facilitating improved control and more straightforward implementation. Enhanced conversions optimize conversion measurement accuracy by using hashed first-party data, ensuring privacy. Meanwhile, Consent mode respects user consent decisions, letting you modify Google tag behaviors accordingly, and compensating for conversion gaps through modeling.