Ad Rank determines both the visibility and position of a Search ad in Google’s search results, aiming to show the most useful ads to users.
- Bids does this and it’s determined by how much marketers will pay for a click.
- Ad quality does this, and it’s based on ad and website relevance.
- Asset impact does this, and it’s based on sitelinks and image assets.
- Ad Rank does this, and it’s based on a variety of factors to show useful ads.
The correct answer is: Ad Rank does this, and it’s based on a variety of factors to show useful ads
Explanation: Ad position indicates the sequence in which ads appear on a search results page, and Google aims to feature more useful ads in higher positions. Google Ads employs Ad Rank to assess whether an ad will display and its placement. Importantly, advertisers are only billed when their ad gets clicked.