Marketers can utilize Dynamic Search Ads (DSAs) and Performance Max as the two current keywordless campaign types to drive incremental reach.
- Responsive search ads
- Expanded text ads
- Dynamic Search Ads
- Performance Max
The correct answers are: Dynamic Search Ads and Performance Max
Explanation: For incremental reach without keywords, Dynamic Search Ads (DSAs) and Performance Max are the prime choices. DSAs stand out by helping advertisers reap more conversions from apt search queries via its landing page-based targeting and automatic creative generation. Concurrently, Performance Max enhances conversions across various channels without hiking costs. Plus, transitioning from DSAs to Performance Max paves the way for managing fully automated campaigns with utmost ease, all through a unified gateway.