What is not a benefit of using segments to analyze data?
You can not Permanently modify the data in a view. This is not a benefit of using segments to analyze data.
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Nitin Batra
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
In Multi-Channel Funnel Reports Television commercials would not be credited with a conversion.
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What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Attribution modeling is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path.
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What Remarketing audiences cannot be defined by default?
Users who visited a physical store cannot be defined as a Remarketing audiences by default.
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How would a view filter be configured to include only users from Brazil and Argentina?
To include only users from Brazil and Argentina, Filter 1: include Brazil or Argentina View filter will be configured.
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To recognize users across different devices, what feature must be enabled?
User ID must be enabled to recognize users across different devices.
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What asset is used to build a remarketing list?
Custom Segment the asset that is used to build a remarketing list.
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When does a default Analytics session expire?
A default Analytics session expires when a user is inactive on your website for more than 30 minutes.
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What scope levels available for dimensions and metrics?
Hit-level, session-level, product-level, or user-level scope are available for dimensions and metrics.
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What is not considered a “source” in Google Analytics by default?
“Email” is not considered as a source in Google Analytics by default.
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The default session timeout duration in Google Analytics is how many minutes?
“30 minutes” is the default session timeout duration in Google Analytics.
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Filters cannot perform what action on collected data?
Filters cannot perform on collected data that include shopping preferences.
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If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
Google Analytics report the session As a bounce, if a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out.
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What would prevent data from appearing in a Custom Report?
A filter that removes all the data would prevent data from appearing in a Custom Report.
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If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
/order/complete.php will NOT count as a goal because the match type of “Begins with” is “/ordercomplete”.
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What data is google analytics goals unable to track?
Customer’s lifetime value is google analytics goals unable to track.
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What data table display compares report metrics to the website average?
Comparison data table display compares report metrics to the website average.
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If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
Analytics will count it a One (‘1’ )Unique Event, even if a user watches a video with event tracking three times but in a single session.
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Which kinds of hits does Google Analytics track?
Google Analytics tracks all kind of hits like page tracking hits, event tracking hits and ecommerce tracking hits.
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Custom Dimensions can be used as what?
Custom Dimensions can be used as Primary dimensions in Custom Reports and Secondary dimensions in Standard and Custom Reports. All of the above statements are true for the usages of custom dimension.
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What scope applies to Custom Metrics?
Hit level scope and product-level scope are the two scopes applied to custom metrics. Hit-level custom metrics get associated with all the hit level dimensions with which it was sent.
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View filters may be applied retroactively to any data that has been processed.
FALSE, It is wrong to say that View filters may be applied retroactively to any data that has been processed.
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To increase the speed at which Google Analytics compiles reports, what action could be taken?
Choose “Faster response” in the sampling pulldown menu to increase the speed at which Google Analytics compiles reports.
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What can the Performance Planner assist you with?
the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
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What is a valid recommendation that the Performance Planner can provide?
Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
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Which of the following are the benefits of using Responsive Display Ads? Select All Correct Responses
Simplicity, Automation and Reach are the benefits of using Responsive Display Ads.
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Which targeting option is best for achieving brand awareness?
Affinity targeting option is best for achieving brand awareness.
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What are the three marketing objectives that can be met via targeting on Google Display ads? Select All Correct Responses
The three marketing objectives that can be met via targeting on Google Display ads are Build awareness, Drive action and Influence consideration.
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Which of the following goals can you achieve for your marketing campaign by using automated bidding?
You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
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Why is using the performance targets feature after utilizing the Performance Planner recommended?
Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
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Which of the following can be customized with audience signals to make Search campaigns more efficient?
Keywords can be customized with audience signals to make Search campaigns more efficient.
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If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Customer Match relies on your own data instead of a remarketing tag that’s why if an advertiser doesn’t want to add remarketing tags to a website, then Customer Match be a good fit for them.
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Which ad extensions can serve automatically?
Sitelink, callout, and structured snippets are the ad extensions that can serve automatically.
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What are the three main automation components of Smart Display campaigns? Select All Correct Responses
The three main automation components of Smart Display campaigns are Automated creatives, Automated bidding and Automated targeting.
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Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
Optimization score is made up of over 50 recommendations, meant to help you make your advertising more efficient, reach new audiences, and spend smarter.
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Amelia is determined to convert their business, Geogenics, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?
A key characteristic of a user-focused organization is building relationships between teams like marketing and product.
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Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?
The statistic that Jensen should use to convince the executive leadership of GlobalMovers.com to make site speed a priority is search ranking.
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Martha is the marketer for Circus.com. She’s patterned the design of her web site after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her website. What advice would you give to Martha to make her site more successful?
The advice to give Martha to improve the marketing effectiveness of her website is to focus on changes that enhance user satisfaction.
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Cecila helps to optimize the mobile experience for GroveClove’s website and app. Cecila understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does performance present an opportunity for mobile devices when it comes to marketing?
The way performance presents an opportunity for mobile devices in marketing is that building thoughtful, simpler interfaces can help improve speed and performance across all device types.
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Forrest is in the market for a barbecue grill. He did a Google search and clicked a link to an outdoor products site named OutdoorMan.com. What must the site marketer for OutdoorMan.com do to make a good first impression of the site on Forrest?
The site marketer for OutdoorMan.com must provide a very welcoming experience for Forrest to ensure a good first impression when he visits the site after clicking a Google search link for a barbecue grill.
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FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving FuelCoach’s mCvR?
To identify opportunities for improving FuelCoach’s mobile conversion rate (mCvR), Ricardo should take the action of comparing the desktop conversion rate to mCvR.
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Murphy is the owner of a user-focused organization called FusionTactics. Murphy wants to encourage cross-functional collaboration between the teams at FusionTactics. Which question is suitable to ask to encourage cross-functional collaboration between FusionTactics’s teams?
A suitable question to encourage cross-functional collaboration between FusionTactics’s teams is: “Do web and app teams have aligned goals and strategies?”
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As the marketer for TravelTheWorld.com, the user experience for the site is Harper’s responsibility. She enjoys creating rich, impressive content that creates a welcoming environment for users. But the slow performance of the site frustrates her. What’s a factor that’s likely slowing down the performance of the website?
A factor that’s likely slowing down the performance of the TravelTheWorld.com website, which Harper is responsible for as a marketer, is videos, as they require higher bandwidth, increase load time, and can negatively impact the overall user experience.
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Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NewYorkCourier, a New York-based courier company?
The Google service that can easily test the effectiveness of the new personalization features on NewYorkCourier, a New York-based courier company, is Optimize 360.
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The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
The method of user personalization demonstrated by FishyFishy.com, where a user clicks on a web ad offering a 25% discount and is directed to a web page with information about the offer, is delivering a relevant landing page.
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The product managers and developers for MoveMyStuff.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor they should consider in choosing responsiveness metrics?
One factor that the product managers and developers for MoveMyStuff.com should consider in choosing responsiveness metrics is using real-world results instead of lab-testing results.
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Bartholomew is the marketer for his company’s web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers. Select All Correct Responses
To improve the user experience of LogoMaker.com, Bartholomew should focus on navigation and landing pages.
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Tony recently attended a summit where great emphasis was placed on the topic of conversion rate optimization (CRO). Tony feels like CRO would take their business, FountainCloud, to the next level. Why is CRO important?
Conversion rate optimization (CRO) is important because it takes the goal of delivering a great user experience and turns it into an operational strategy for the business.
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You are designing a mobile web site for a company called PoliticalNews.com. It’ll be the primary showcase of their political news service. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com web site, what should be the primary marketing goal?
The primary marketing goal for the PoliticalNews.com website should be to present the brand as if the customer walked into a store, ensuring a seamless and engaging user experience.
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Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?
The question that fits within the PIE framework criteria for deciding which projects within Tramly are worth testing, as Marisa is tasked with, is: “How valuable is the traffic to this page?” This helps prioritize optimization efforts based on potential impact.
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Jill is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Jill understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?
The insights that are part of quantitative research when it comes to conversion rate optimization (CRO) for Jill’s business, Stovesy, include user insights.
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Jessie is shopping for her husband’s anniversary present. He loves to go fly fishing whenever he can. Jessie uses her mobile phone to ask for the nearest outdoor supply store. Her phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalized user experience?
Jessie’s experience of receiving directions to a nearby outdoor supply store based on her mobile search for fly fishing gear is an example of using known user signals.
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Gerald is the product manager for LaughItUp.com, a website for comedians. Earlier this year, many comments from site feedback complained about poor responsiveness. Working with the site marketing and development teams, Gerald created a plan where the site responsiveness metrics couldn’t fall below a certain level. Which plan type is Gerald’s plan?
The plan type that Gerald created for LaughItUp.com, ensuring that site responsiveness metrics do not fall below a certain level, is a performance budget.
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Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?
The long-term maintenance program that can help Santiago and the developer team at FixMyCar.com limit certain metrics that affect performance, as their site speed has regressed significantly over time, is a performance budget.
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