The two main benefits of using Search Audience solutions are Making the right bids when certain groups of people are searching for your product or services and Reaching different audience segments with unique messaging that is highly relevant to them.
- Identifying the most effective ad schedules to get the best results from your budget
- Reviewing missed opportunities with regards to ad extensions and ad variations
- Getting detailed insights into which bid strategies can work best for your search network campaigns
- Making the right bids when certain groups of people are searching for your product or services
- Reaching different audience segments with unique messaging that is highly relevant to them
The correct answers are: 1. Making the right bids when certain groups of people are searching for your product or services and 2. Reaching different audience segments with unique messaging that is highly relevant to them
Google’s Audience solutions allow you to create audience lists based on a multitude of signals, then layer those audience lists onto your ad groups. Successful advertisers work to close the gap by creating different segments of customers and building personalized and relevant experiences for each stage of the customer journey.
- Learn more here: Skillshop Search Certification
- Fifth chapter: Reach Valued Customers with Search Audiences
- Sub-Chapter: Identify the benefits of Google’s Search Audience solutions
