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Home » Google Ads Search Advertising Exam » Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses
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Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? (Choose three.) Select All Correct Responses

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The three factors that Jimmy should include in the description section of his text ads are A mention of prices, promotions, and exclusive offers, Encouraging potential customers to take action and Highlighting what makes his business unique.


  • A variety of emoji to catch the attention of potential customers
  • More landing pages to visit
  • A mention of prices, promotions, and exclusive offers
  • Encouraging potential customers to take action
  • Highlighting what makes his business unique

The correct answers are: A mention of prices, promotions, and exclusive offers, Encouraging potential customers to take action, and Highlighting what makes his business unique.

Two description fields — with up to 90 characters each — let you highlight unique details about your product or service. On mobile, where space is tight, Google Ads optimizes your ad to show the highest-performing text.
• Highlight what makes your business unique
• Include prices, promotions, and exclusive offers
• Empower customers to take action

  • Fourth chapter: Deliver the right message with text ads
  • Sub-Chapter: What’s a text ad?
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