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Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

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Google Display Ads targeting help Bill reach his marketing objective of to influence customer consideration by allowing Bill to strategically show his message to users when they’re actively browsing, researching, or comparing the types of products he sells.

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Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select All Correct Responses

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If Trina is considering using automated bidding to make her campaign management process more efficient, she must try it. Automated bidding can improve efficiency of Trina by Saves time and marketing resources, Sets the appropriate bid for each and every auction and Integrates a large variety of signals to evaluate user intent.

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Which Display Ad format adjusts to available ad space?

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Responsive Display Ads are the Display Ad format that adjusts to available ad space.

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What’s an advantage of the reach of Responsive Display Ads?

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An advantage of the reach of Responsive Display Ads is that they automatically adjust your creative asset’s size, appearance, and format to fit just aboutany native or non-native ad slot.

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Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

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In addition to standard Google Ads reporting, Smart Display campaign provides reports that facilitate broad, strategic ad management. This is how Smart Display campaign reporting help Emmy.

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Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

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At least 50 conversions on Display or at least 100 conversions on Search are the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign.

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Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign?

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Uploaded ads (Image & AMPH TML) and Responsive Display ads are the two main ad formats used in a Standard Display campaign that Josephine can leverage.

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Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

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Viktor will be using Revenue-focused bidding strategy. Because he has been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.

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Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

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Audience interest around different topics is used to identify Similar Audiences for Diana’s new Google Ads Display campaign with the “Influence consideration” marketing objective.

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Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

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Sierra should run A Smart Display campaign because she handles many responsibilities, from logistics to marketing and like to be as effortless as possible with Display campaign.

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Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

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Google Display Ads targeting help Karen to build awareness of her new product by getting her ad in front of the right people, in the right place, at the right time.

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Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?

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Dynamic remarketing can benefit Ken who wants to take performance to the next level with the help of Dynamic remarketing by showing exact products to potential customers that have previously seen them on his website..

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Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

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In-Market audiences connects Nathan with audiences most interested in what he has to offer. This is the advantage it gives Nathan in reaching his marketing goals.

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Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.) Select All Correct Responses

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Standard remarketing and Dynamic remarketing are two relevant options Adam might use to reach his goal of “Drive action” for his new Display campaign.

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Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

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Joshua can use Dynamic remarketing campaign to feature the same skateboards viewed to potential customers who didn’t complete a purchase.

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Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

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Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code. This story shows Quinn using remarketing to drive action.

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Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

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Google Display Ads harnesses best-in-class intent signals to place her ads against the most relevant content. this is how it can help Gloria achieve her business objective.

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Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

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Frank should choose Influence consideration objective when creating his Display campaign if he wants to engage with users who are researching scuba-diving lessons.

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Asmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

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Asmine should use Maximize clicks in her campaign to drive as many potential customers to her website as possible under given a set budget.

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Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?

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Olivia should choose Affinity audiences in order to achieve her marketing goal of creating awareness about hosting a jazz event, especially within the community of jazz enthusiasts.

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Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

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Keywords and URLs are the two data inputs that Howard can submit to best represent his audience.

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When should you use responsive display ads?

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You should use responsive display ads When your primary goal is performance.

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Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.) Select All Correct Responses

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Arturo knows detailed demographics help advertisers reach audiences based on the two quantifiable characteristics that are Homeownership status and Household income that matter to the client.

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Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

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Google Ads can fuel his housewares selling business goals and help him achieve his objectives by increasing overall installs and interactions with his app and help users find and discover his products.

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Which statement is true about the value of Google Display Ads?

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The statement is true about the value of Google Display Ads that It uses best-in-class automation and bidding to reach millions of users at just the right moment.

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Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

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In-Market audiences, Custom Intent audiences and Similar Audiences are a good fit for Amanda’s campaign who are already using “Influence consideration” as a marketing objective for her Google Display Ads campaign.

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Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

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Target CPA (cost per acquisition) and Target ROAS (return on ad spend) are the two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set Paul’s bids.

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Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

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If Amy wants to use a Google Display Ads campaign to build awareness for her new brand she should use Custom Affinity Audience to target the niche market.

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Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

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Google Display Ads places Mandy’s ads against the most relevant content by using best-in-class intent signals. This is how it will help Mandy achieve her business objectives.

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Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

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If Catherine wants to reengage existing visitor on her website who make purchase then she need to set the marketing objective to “Drive Action”.

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Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?

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It is the most accurately describes statement that reaching a Google Display Campaign can provide Loretta to reach over 90% of global internet users across millions of apps and websites.

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Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

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Susan must supply Headlines and Images in order for a Smart Display campaign to automate her ad creation.

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Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

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Dynamic remarketing will best suit Darren’s marketing goal to drive sales of those exact products that many people viewed on his website without purchasing them.

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As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

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The another benefit a Google Display Ads campaign will provide Cara is that It makes it possible for her to engage with valuable audiences quickly and often.

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Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts were successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?

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3,000,000 websites and apps are available for Smart Display campaigns to run across. Jake can reach a wide audience by using Smart Display campaigns.

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Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?

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The Similar Audiences targeting option help Phillip achieve his marketing goals by finding users who are similar to those on the Checkout Abandoners list.

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What is a key benefit of Smart Display campaigns?

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A key benefit of Smart Display campaigns is that a Smart Display campaign can be created with minimal input from advertisers.

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Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

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Alan choose “Build awareness” as his marketing objective To reach a broad audience for his scooters. Because he has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them.

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Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

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Steven values the optimization score is because it makes it possible for him to Apply recommendations across multiple layers of his advertising strategy.

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When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

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When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others.

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Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

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Marisol should use Shopping Ads campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.

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Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad?

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Samira can include Up to 15 headlines in a single responsive search ad as a way to increase relevance.

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Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

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On the Google Ads Recommendations page, Theo notices that his Google Search campaign has an optimization score of 75%. It meansThe campaign could improve up to 25% by following the listed recommendations.

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When should you use Remarketing Lists for Search Ads?

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When you want to reach people who have already engaged with your website in the past, You should use Remarketing List for Search Ads.

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What are two main benefits of using Search Audience solutions? (Choose two.)

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The two main benefits of using Search Audience solutions are Making the right bids when certain groups of people are searching for your product or services and Reaching different audience segments with unique messaging that is highly relevant to them.

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Which is required for an ad to be served to a user?

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The keywords must be relevant to the search term for an ad to be served to a user.

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How is using non-last-click attribution conversions useful for Performance Planner forecasts?

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To allocate budgets that drive incremental conversions, using non-last-click attribution conversions is useful for Performance Planner forecasts. Other than the last-click attribution are called non-last-click attributions. These can be First click, Linear, Time Decay, Position Based and Data Driven

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Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

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If Bob use phrase match in his Search Ads campaign, Bob’s ad will show on searches for UltraView1000 and additional words before and after.

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Marta’s online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she’ll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers?(Choose two.)Select All Correct Responses

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The two Google Search campaign settings can be configured to reach more specific customers are Location and Device type.

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Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)Select All Correct Responses

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If Gina uses responsive search ads, she could derive Greater flexibility and More relevance.

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Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

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Pete, who is the marketing director for an electric car company, can achieve Increment in e-mail list sign-ups from potential customers by selecting “leads” as his goal.

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Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

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If Jerry’s ad still isn’t showing at the top of Search results even after increasing his bid, then he should create a helpful, relevant landing page for the ad. This might help him to improve his Ad Rank.

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Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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To meet the goal of selling excess inventory the following Performance Planner plan will assist Ben. An investment of $9,600 to generate 1,600 conversions with a CPA of $6.

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