People generally ask that they’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Raising the bid amount” have the least-positive impact. To improve an ad’s perceived quality so it performs better during an ad auction “Raising the bid amount” would have the least-positive impact to an ad’s quality.

If you’re trying such thing, you should focus on other things too. Every time someone does a search that triggers an ad that competes in an auction, we calculate an Ad Rank.

This calculation incorporates your bid and auction-time measurements of expected CTR, ad relevance, and landing page experience, among other factors.

Read more here: https://support.google.com/google-ads/answer/1722122

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.