“Raising the bid amount” have the least-positive impact. To improve an ad’s perceived quality so it performs better during an ad auction.
You’re trying to improve an ad’s perceived quality so that it performs better during an ad auction. What change would have the least-positive impact on an ad’s quality?
- Creating ads likely to get clicks.
- Having a clear and simple landing page.
- Creating ads that pertain to the keywords.
- Raising the bid amount.
The correct answer is: Raising the bid amount.
If you’re trying such a thing, you should focus on other things too. Every time someone does a search that triggers an ad that competes in an auction, we calculate an Ad Rank.
This calculation incorporates your bid and auction-time measurements of expected CTR, ad relevance, and landing page experience, among other factors.