You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

  • Creating ads likely to get clicks.
  • Having a clear and simple landing page.
  • Creating ads that pertain to the keywords.
  • Raising the bid amount.

Correct Answer is:
Raising the bid amount.

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Raising the bid amount” have the least-positive impact. To improve an ad’s perceived quality so it performs better during an ad auction “Raising the bid amount” would have the least-positive impact to an ad’s quality.

If you’re trying such thing, you should focus on other things too. Every time someone does a search that triggers an ad that competes in an auction, we calculate an Ad Rank.

This calculation incorporates your bid and auction-time measurements of expected CTR, ad relevance, and landing page experience, among other factors.

Read more here: https://support.google.com/google-ads/answer/1722122

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