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How many ads should be implemented per ad group?

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Three to five should be implemented per ad group.


  • One or two
  • Only one
  • Two to three
  • Three to five

The correct answer is: Three to five

The more ads present in an ad group, the more options you’ll have for success in an auction. It is recommended to add three to five ads per ad group.

  • Fourth chapter: Deliver the right message with text ads
  • Sub-Chapter: How to create effective text ads
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