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If Bob use phrase match his ad will show on searches for UltraView1000 and additional words before and after.

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• Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.
• Bob’s ad will show on searches for television features similar to UltraView1000.
• Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
• Bob’s ad will show on searches for UltraView1000 and additional words before and after.

The correct answer is: Bob’s ad will show on searches for UltraView1000 and additional words before and after.

Placing quotation marks around the keywords turns them into phrase matches. This prompts your ads to appear only if the keywords within the quotation marks or close variations of them match a user’s search term.
If Bob uses phrase match in his Search Ads campaign, Bob’s ad will show on searches for UltraView1000 and additional words before and after.

• Learn more here: Skillshop Search Certification
• Second chapter: Explore the Value of Google Search
• Sub-Chapter: Manage which searches prompt your ads

Roberto tiene una empresa de electrónica que va a lanzar un nuevo modelo de televisión, la UltraView1000. Decide utilizar la concordancia de frase en su campaña de la Red de Búsqueda porque quiere que su anuncio se muestre cada vez que alguien busque el nombre del modelo. ¿Qué otra ventaja tiene este sistema de concordancia?