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Match the marketing goal to the correct ad extension.

Here is the correct match of marketing goals with their extensions.


  • You’re focused on driving phone calls to your business – Call extension
  • You operate many retail stores and want potential customers to see the distance from their location to your stores – Location extension
  • You’re interested in directing people to specific pages on your website – Sitelink extension
  • You want to describe the features of a specific product your business offers before customers click on the ad – Structured snippets

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