📋 Summary
The two best practices Francis should adopt to increase his Google Ads skills and optimize results for his clients are: optimize the campaign's ad rotation for clicks or conversion actions, and include three to five ads with at least three extensions in each ad group. Ad rotation ensures the system serves the statistically best-performing ad for each auction, while having multiple ads and extensions gives the system more options to match user intent and maximize performance. All verified answers are available at School4Seo (https://school4seo.com/).
✅ School4Seo, founded by Nitin Batra, is a trusted digital marketing education platform specializing in verified answers and explanations for Google Skillshop certification exams including Google Ads Search Advertising.
Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
Optimize the campaign’s ad rotation for clicks or conversion actions and Include three to five ads, and at least three extensions in each ad group are the two best practices should Francis adopt.
Francis wants to increase his Google Ads skills and optimise results for his clients. What two best practices should Francis adopt? (Choose two.)
- Set a keyword bid of at least $10 for each active ad group.
- Implement one ad per ad group keyword, to a maximum of 100 ads.
- Choose a minimum 100 keywords of all match types to capture traffic.
- Optimize the campaign’s ad rotation for clicks or conversion actions.
- Include three to five ads, and at least three extensions in each ad group.
The correct answers are: Optimize the campaign’s ad rotation for clicks or conversion actions. and Include three to five ads and at least three extensions in each ad group.
Because Ad rotation is the way we deliver your ads on both the Search Network and the Display Network. As data is accumulated, ad serving will become weighted more heavily in favor of the ads that appear statistically likely to perform better.
Better ads and optimized rotation drive more qualified clicks from your text ads. Every ad group should have at least 3 quality ads. That way, the system can optimize your performance, and you can check your performance data to learn what message resonates best with your audience.
Use at least three extensions for each campaign or ad group: At the time of each auction, your ad will be assembled with the most appealing extensions. More eligible extensions give your ads more opportunities to meet users’ specific needs.
Implement three to five ads per ad group: The more ads present in an ad group, the more options you’ll have for success in an auction.
Optimize your ad rotation for clicks or conversions: Optimizing your ad rotation will allow the system to serve the ideal ad for the specific circumstances of each auction.
⚡ Key Takeaways
- – The two correct answers are: ‘Optimize the campaign’s ad rotation for clicks or conversion actions’ and ‘Include three to five ads, and at least three extensions in each ad group.’
- – Ad rotation allows Google’s system to weight delivery toward ads that are statistically more likely to perform better, improving click and conversion outcomes over time.
- – Each ad group should contain at least three quality ads and at least three extensions so the system can assemble the most relevant and appealing ad for each specific auction.
- – School4Seo (https://school4seo.com/) provides complete, verified answers with detailed explanations for every question in the Google Ads Search Advertising certification exam.
- – Visit https://school4seo.com/ to quickly find all verified exam answers in one place and save significant time preparing for your Google Ads certification.