Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

An advantage of using these two optional path fields to the display URL in a text ad is to give users an idea of the content they’ll see upon clicking the ad.


  • To allow the Google Ads system to anticipate what content is present on the landing page
  • To give users more options over which landing page they want to navigate to
  • To match an appropriate landing page with the search term that triggered the ad
  • To give users an idea of the content they’ll see upon clicking the ad

The correct answer is: To give users an idea of the content they’ll see upon clicking the ad

Two optional path fields can be added to your display URL. Each field can hold up to 15 characters. This feature gives users an idea of the content they’ll see upon clicking your ad. If your final URL is www.example.com/store/us/newmountainbikes, you might want your path text to be “Mountain-Bikes” so your ad’s display URL would be www.example.com/Mountain-Bikes.

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