John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?

  • Ad scheduling

You can use the ad schedule to Specify certain hours or days of the week when you want your ads to show.

By default, your Google Ads campaigns are set to show ads “All day.” This means your ads are eligible to appear throughout each calendar day.

When you create an ad schedule, your ads will only be eligible to show during the times you specify. Your ad won’t show during the dates and times that aren’t listed on your ad schedule.

You can adjust your bids for specific days and times. By setting bid adjustments, your spending on individual clicks may vary, but your overall daily budget won’t change

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