To allocate budgets that drive incremental conversions, using non-last-click attribution conversions is useful for Performance Planner forecasts. Other than the last-click attribution are called non-last-click attributions. These can be First click, Linear, Time Decay, Position Based and Data Driven
- To find growth opportunities regarding device targeting
- To take advantage of seasonal trends throughout the year
- To identify the most profitable location targeting
- To allocate budgets that drive incremental conversions
The correct answer is: To allocate budgets that drive incremental conversions
Non-last-click attribution conversions useful for Performance Planner forecast To allocate budgets that drive incremental conversions.
Performance Planner forecasts for conversion types that are activated for the Include in Conversions setting in the Conversions column. To allocate budgets that drive incremental conversions, include non-last click attribution conversions in the Include in Conversions column.
Learn, what are the non-last-click attributions.
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