Renaming campaigns wouldn’t change an account’s optimization score.
- Changes in auction dynamics
- Changes in tracked conversions
- Shifts in spend mix
- Renaming campaigns
The correct answer is: Renaming campaigns
Scores may even decrease if Google’s algorithm identifies new headroom in your accounts, such as changes in auction dynamics, an update to tracked conversions, and shifts in spending between campaigns.
But Renaming the campaign wouldn’t change an account’s optimization score.
- Eighth chapter: Boost Performance with Optimization Score
- Sub-Chapter: How does optimization score work?