Home » Google Ads Search Advertising Exam » Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?

Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?

A key benefit of a well-managed Google Search Ads campaign is Displayed ads are relevant to a potential customer’s Google search.


  • Potential customers can search the ads for specific products.
  • Ads appear intermixed with organic search results.
  • Ads send follow-up information to the potential customer.
  • Displayed ads are relevant to a potential customer’s Google search.

The correct answer is: Displayed ads are relevant to a potential customer’s Google search.


Well managed Google Search Ads campaign can Display Relevant ads to potential customers who are performing the Search.
When you create a list of keywords in your ad group, you’re telling Google’s algorithm which customer searches should match with your ads.

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