A key benefit of a well-managed Google Search Ads campaign is Displayed ads are relevant to a potential customer’s Google search.
- Potential customers can search the ads for specific products.
- Ads appear intermixed with organic search results.
- Ads send follow-up information to the potential customer.
- Displayed ads are relevant to a potential customer’s Google search.
The correct answer is: Displayed ads are relevant to a potential customer’s Google search.
Well managed Google Search Ads campaign can Display Relevant ads to potential customers who are performing the Search.
When you create a list of keywords in your ad group, you’re telling Google’s algorithm which customer searches should match with your ads.
- Learn more here: Skillshop Search Certification
- Second chapter: Explore the Value of Google Search
- Sub-Chapter: Manage which searches prompt your ads