Ad extensions assist in providing users with Relevant information and Information based on their moment they want from their search experience.
Ad extensions assist in providing users with which two things that they want from their search experience? (Choose two.)
- Attractive imagery
- Product and service comparisons
- News items related to their search
- Relevant information
- Information based on their moment
The correct answers are: 1. Relevant information and 2. Information based on their moment
Ad extensions assist in providing users with Relevant information and Information based on the moment they want from their search experience:
1. Relevant information: Users search on Google because they’re looking for an answer to a specific query. This is the core of Google’s mission.
2. Information based on their moment: Users are now consulting multiple sources across multiple devices and have become more demanding and impatient to get results. To help users, Google has to quickly provide results that meet their intent, interest, location, and more.
- Learn more here: Skillshop Search Certification
- Fifth chapter: Make ads relevant with Search Ad Extensions
- Sub-chapter: Explain why ad extensions matter
