Last Updated on 1 year ago by School4Seo Team

Jim would pay $2.51 or £2.51 for the first spot in the auction.

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Jim has created a Google Search ad with a bid of £5. Two other advertisers in an auction have bids of £2.50 and £2. How much would Jim pay for the first spot in the auction?

• $5
• $4.50
• $2.50
• $2.51

• £4.50
• £2.50
• £5
• £2.51

Correct Answer is: $2.51 or £2.51

Jim would pay only $2.51 for the first spot in the auction. In a standard second-price auction-based only on bids, the advertiser doesn’t have to pay their full bid. They only have to pay $0.01 more than the amount of the next highest bidder.

• Learn more here: Skillshop Search Certification
• Third chapter: Understand the Google Ads Auction
• Sub-Chapter: What is the Google Ads auction?

Josep ha creado un anuncio de la Red de Búsqueda de Google con una puja de 5 €. Otros dos anunciantes han pujado, respectivamente, 2,50 € y 2 € en una subasta. ¿Cuánto tendría que pagar Josep para ganarla?