Home » Google Ads Search Advertising Exam » Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Jim would pay $2.51 or £2.51 for the first spot in the auction.


Jim has created a Google Search ad with a bid of £5. Two other advertisers in an auction have bids of £2.50 and £2. How much would Jim pay for the first spot in the auction?

  • $5
  • $4.50
  • $2.50
  • $2.51
  • £4.50
  • £2.50
  • £5
  • £2.51

Correct Answer is: $2.51 or £2.51

Jim would pay only $2.51 for the first spot in the auction. In a standard second-price auction-based only on bids, the advertiser doesn’t have to pay their full bid. They only have to pay $0.01 more than the amount of the next highest bidder.

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