Last Updated on 3 years ago by School4Seo Team
The three main factors that determine ad quality are Expected clickthrough rate, landing page experience, and ad relevance.
- Expected clickthrough rate, ad formats, and ad relevance
- Expected clickthrough rate, max CPC bid, and landing page experience
- Max CPC bid, landing page experience, and ad relevance
- Expected clickthrough rate, landing page experience, and ad relevance
The correct answer is: Expected clickthrough rate, landing page experience, and ad relevance
The three main factors that determine ad quality are
- Expected clickthrough rate: This is the prediction of how often an ad will be clicked on when it’s shown.
- Landing page experience: Users want ad landing pages that help them find what they’re looking for. A highly relevant landing page yields a higher score.
- Ad relevance: Ad relevance is a measure of how well an ad matches what the user is searching for, and helps to make sure that only useful ads are shown
- Third chapter: Understand the Google Ads Auction
- Sub-Chapter: What is the Google Ads auction?
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