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What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

An advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time.


  • A / B testing
  • Google Ads are updated automatically
  • Click-through rate averages require planning
  • Auctions fluctuate all the time

The correct answer is: Auctions fluctuate all the time

Seasonality, fluctuating auctions, and competitors mean that Google Ads campaigns should be planned and optimized on at least a monthly basis.
Using Performance Planner every month lets you optimize your budgets and bids so you can drive more conversions for the same investment.

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

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