Last Updated on 2 weeks by School4Seo Team
An advertiser should consider using Performance Planner on a monthly basis because Auctions fluctuate all the time.
- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
The correct answer is: Auctions fluctuate all the time
Explanation: Auctions fluctuate all the time is a primary reason for monthly Performance Planner use.
The dynamic nature of Google Ads auctions means that bids, competition, and user behavior constantly change. Monthly planning allows advertisers to adapt to these fluctuations, ensuring budgets and bids are optimized for the current market conditions. By regularly reviewing forecasts and recommendations, advertisers can proactively adjust their campaigns to maintain performance and maximize ROI. This ongoing optimization is essential for staying competitive in the ever-changing digital advertising landscape.
Seasonality, fluctuating auctions, and competitors mean that Google Ads campaigns should be planned and optimized on at least a monthly basis. Using Performance Planner every month lets you optimize your budgets and bids so you can drive more conversions for the same investment.
