Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

If Jerry’s ad still isn’t showing at the top of Search results even after increasing his bid, then he should create a helpful, relevant landing page for the ad. This might help him to improve his Ad Rank.


  • Remove ad extensions.
  • Reduce the number of words in the ad.
  • Control user signals and attributes.
  • Create a helpful, relevant landing page for the ad.

The correct answer is: Create a helpful, relevant landing page for the ad.

Landing page experience is Google Ads’ measure of how well your website gives people what they’re looking for when they click your ad.

The experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience.

Jerrys managing a Google Search campaign and would like to improve the position in which his ads appear

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