Nitin Batra
Bartholomew is the marketer for his company’s web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers. Select All Correct Responses
To improve the user experience of LogoMaker.com, Bartholomew should focus on navigation and landing pages.
Tony recently attended a summit where great emphasis was placed on the topic of conversion rate optimization (CRO). Tony feels like CRO would take their business, FountainCloud, to the next level. Why is CRO important?
Conversion rate optimization (CRO) is important because it takes the goal of delivering a great user experience and turns it into an operational strategy for the business.
You are designing a mobile web site for a company called PoliticalNews.com. It’ll be the primary showcase of their political news service. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com web site, what should be the primary marketing goal?
The primary marketing goal for the PoliticalNews.com website should be to present the brand as if the customer walked into a store, ensuring a seamless and engaging user experience.
Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?
The question that fits within the PIE framework criteria for deciding which projects within Tramly are worth testing, as Marisa is tasked with, is: “How valuable is the traffic to this page?” This helps prioritize optimization efforts based on potential impact.
Jill is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Jill understands that the first step in the CRO process is to identify opportunities on Stovesy’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?
The insights that are part of quantitative research when it comes to conversion rate optimization (CRO) for Jill’s business, Stovesy, include user insights.
Jessie is shopping for her husband’s anniversary present. He loves to go fly fishing whenever he can. Jessie uses her mobile phone to ask for the nearest outdoor supply store. Her phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalized user experience?
Jessie’s experience of receiving directions to a nearby outdoor supply store based on her mobile search for fly fishing gear is an example of using known user signals.
Gerald is the product manager for LaughItUp.com, a website for comedians. Earlier this year, many comments from site feedback complained about poor responsiveness. Working with the site marketing and development teams, Gerald created a plan where the site responsiveness metrics couldn’t fall below a certain level. Which plan type is Gerald’s plan?
The plan type that Gerald created for LaughItUp.com, ensuring that site responsiveness metrics do not fall below a certain level, is a performance budget.
Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?
The long-term maintenance program that can help Santiago and the developer team at FixMyCar.com limit certain metrics that affect performance, as their site speed has regressed significantly over time, is a performance budget.
Nelson is a marketer for the company WorldTrend. Nelson wants to help build a strong, more user-focused organization by getting the support of WorldTrend’s leadership. Which of the following is a recommended action for Nelson to gain the support of leadership in this area?
The recommended action for Nelson to gain the support of WorldTrend’s leadership in building a strong, more user-focused organization is showing benchmark data across the competition.
Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website. Online sales are at an all-time low, and he thinks it’s because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?
The tool that can be used to measure the effectiveness of the landing page for USTours.us and determine if it is causing low online sales is the Google Ads landing page report.
Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?
If Vicky successfully increases the mobile conversion rate (mCvR) for RelicsComics while everything else remains the same, the expected changes in their Google Ads account would be an increase in conversions and revenue.
Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?
The PIE framework that Susie, the business owner of GooeyChewy, can use to prioritize her time in conversion rate optimization consists of three criteria: Potential, Importance, and Ease.
Diane is explaining to their client, SushiZoo, that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the “messy middle” include?
The phases of the user journey described as the “messy middle” include the exploration and evaluation phase.
Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?
The relative mobile conversion rate (rel mCvR) for UplandHut, which Claudia wants to calculate to quantify the impact of her mobile experience improvements, can be determined by dividing the mobile conversion rate by the desktop conversion rate.
Kathy has been the lead marketer for ChickenChef.com for the past 10 years. The web site is still using the same web application platform used to create it. Kathy thinks it’s time to update to a progressive web app (PWA). What are two benefits of moving ChickenChef.com to a PWA platform? Select the best answers. Select All Correct Responses
Two benefits of moving ChickenChef.com to a progressive web app (PWA) platform are that it works on flaky connections and is accessible from the phone’s home screen.
Summer is responsible for leading the testing at SweetFizz. Summer has been using a testing platform for SweetFizz’s app. Why should SweetFizz integrate their testing platform with their app analytics?
SweetFizz integrate their testing platform with their app analytics to quickly and easily identify problem areas.
Noel is responsible for leading the testing at SweetFizz. Noel has been using a testing platform for SweetFizz’s site. Why should SweetFizz integrate their testing platform with their site analytics?
SweetFizz integrate their testing platform with their app analytics to quickly and easily identify problem areas.
Caitlyn is responsible for leading the testing at Jellyish. Caitlyn has been using a testing platform for Jellyish’s site. Why should Jellyish integrate their testing platform with their site analytics?
Jellyish integrate their testing platform with their app analytics to quickly and easily identify problem areas.
A sports ticket vending business called StadiumSpirit feels like some of the pages on their website are weaker than others. The teams at StadiumSpirit understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help StadiumSpirit to identify which pages need the most attention with regards to CRO?
Reviewing the funnel or flow of StadiumSpirit can help to identify which pages need the most attention with regards to CRO.
A gym equipment business called Gymnex feels like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?
Reviewing the funnel or flow of Gymnex can help to identify which pages need the most attention with regards to CRO.
A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?
Reviewing the funnel or flow of SportsJokey can help to identify which pages need the most attention with regards to CRO.
You’re a marketing manager for your company’s website, JesseJames.com, an online seller of books about American History. Google Analytics has shown that the exit rate on the checkout page is high. In a meeting with the developer team, you explained that this means the user experience is good up to the checkout page. Then, making the purchase becomes too too difficult for most users. You’ve recommended that they implement a one-click-to-buy option that uses information stored in the users account. Which type of user personalization is this known as?
The type of user personalization implemented by adding a one-click-to-buy option that uses information stored in the user’s account is known as using given information.
Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?
The category of Google Analytics reports that can give Jerry information on how users move through the website is flow visualization reports.
Antonio works as a marketer at FelineFriendly, a business comprised of marketing, development, designer, and leadership teams. Antionio and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?
It is important that all teams at a user-focused organization, such as FelineFriendly, work from the same standards and follow the same principles to ensure branding consistency and minimize errors.
Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?
Rachelle’s first priority should be identifying the areas of opportunity using data and user feedback.
Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?
Using data and user feedback should be Ted’s first priority to identify areas of opportunity for conversion rate optimization.
Conversion rate optimization – Identify opportunities through research to improve conversion rate
Conversion rate optimization (CRO) is the practice of testing and implementing opportunities and improvements on an ongoing basis, with the goal of increasing conversions and return on investment.
Bob helps to optimize the mobile experience for ArtfulGarden’s website and app. Bob understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?
When it comes to marketing, the mobile network present an opportunity for mobile device. The mobile web remains the most widely used platform and Bob understands that.
Emily helps to optimize the mobile experience for GardenFolio’s website and app. Emily understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?
The mobile network present an opportunity for mobile devices when it comes to marketing. The mobile web remains the most widely used platform.
Veronica is the owner of a user-focused organization called ColabFlow. Veronica wants to encourage cross-functional collaboration between the teams at ColabFlow. Which question is suitable to ask to encourage cross-functional collaboration between ColabFlow’s teams?
When do users prefer to interact with a website vs. an app? Ask this question to encourage cross-functional collaboration between ColabFlow’s teams.
Billy is a marketer for BadCooking.com. Users are leaving negative feedback about the purchasing experience. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses
Google Pay works on web sites, apps, Android, and iOS and It securely stores payment information. That’s why you should recommend it to Billy to counter negative feedback about the purchasing experience.
Myrna is a marketer for TryAndBuy.com. Drop-off rates at the checkout page are trending high on the site. She has called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses
Google Pay securely stores payment information and Completing checkout takes less than six clicks or taps. These are the two reasons for recommending Google Pay as a payment solution to Myrna is for TryAndBuy.com.
Kelli is a marketer for UpSide.com. A high percentage of customers begin a purchase and don’t finish. She’s called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers. Select All Correct Responses
Completing checkout takes less than six clicks or taps and it securely stores payment information are the two reasons for recommending Google Pay as a payment solution to Kelli is for UpSide.com.
Waldo is the marketer for his company’s web site, WaterTech.com. The company sells water recreation products through the site. Several customers have commented that the site is difficult to use. Waldo thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Waldo focus on? Select the best answers. Select All Correct Responses
Being the marketer, Waldo focus on Accessibility and Conversion to improve the user experience of WaterTech.com.
Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers. Select All Correct Responses
Clear value proposition and Simple design are the two elements Gertie should focus on to increase revenue through the a client’s website, PieBaker.com.
Tyra is the marketer for a client’s website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift. What are two landing page elements Tyra should focus on? Select the best answers. Select All Correct Responses
Simple design and Relevant page are the two elements Tyra should focus on to increase sales revenue through the a client’s website, eCars.com.
Sonora is the marketer for a client’s website, SoundSleeper.com. Her customer has hired her to increase sales revenue through the site. She wants to start by making the landing page more welcoming. What are two landing page elements Senora should focus on? Select the best answers. Select All Correct Responses
Senora should focus on Call-to-action and Simple design of landing page to increase sales revenue through the site by making the landing page more welcoming.
Google optimize – A free tool to test your website’s user experience and changes before rolling out
You can use the Google Optimize tool to create personalized experiences and run various types of website tests. There is no fee to use this tool. It is absolutely free.
Nia is the marketer for East Coast Sales. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before rolling out the app, they’d like to perform some testing to determine the effectiveness of the personalization features. Which Google service allows them to test the app’s UI and features?
Firebase A/B testing tool allows Nia to test the app’s UI and features that will help customers order products more easily.
David has prioritized a list of things to test for their business, MintBotics. The goal is to improve the user experience while letting the user accomplish what they want on MintBotics’s site. Which of the following is a testing tool that David can use for MintBotics’s site?
Google optimize is the tool that David can use for MintBotics’s site. This tool is used to test websites. Whereas Firebase testing tool is used to test mobile apps.
Laura has prioritized a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop’s app. Which of the following is a testing tool that Laura can use for PropShop’s app?
Laura can use Firebase Testing tool for PropShop’s app before rolling out the user experience improvement features.
David has prioritized a list of things to test for their business, MachineBeast. The goal is to improve the user experience while letting the user accomplish what they want in MachineBeast’s app. Which of the following is a testing tool that David can use for MachineBeast’s app?
David can use Firebase A/B testing tool for MachineBeast’s app to improve the user experience while letting the user accomplish what they want in MachineBeast’s app.
Tierra is the marketer for Far West Imports. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app’s UI and features?
Firebase A/B Testing tool allows them to test the UI and features of their new smartphone app that will help customers order products more easily app’s.
Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?
Google’s Firebase A/B testing service allows them to test the app’s UI and features. Aliyah should use this tool before incorporating conversion numbers boosting features.