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Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize herGoogle Ads campaign results. What’s Google’s recommendation about extensions?

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Google recommends to use at least three extensions in each campaign or ad group. Sandy should use extensions effectively in order to optimize her Google Ads campaign results.

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Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

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Google Ads provide control by By giving advertisers control over the maximum they spend per month.

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How does automating your bid contribute to a successful Google Ads campaign?

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Automating your bid contribute to a successful Google Ads campaign by using machine learning to algorithmically help you set the appropriate bid for each and every auction.

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What does Performance Planner automatically do?

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Performance Planner automatically does Forecasting about your current campaigns that how it will perform in the future.

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A water-sports company specializes in custom-made watercrafts and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad?

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The two searches may prompt the marketing manager’s ad are A green boat paddle and Travel on a paddle ship. Because he decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier.

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What is a main benefit of using Search Audience solutions?

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The main benefit of using Search Audience solutions is that they can help send the right message to the right customer with the right bid.

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Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

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To help you grow your business, Google Ads is built around three principles: relevance, control, and results.

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Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

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Ad extensions assist companies in generating more qualified leads by providing users with relevant information up-front.

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In-Market audiences would be suited to reach which user?

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In-Market audiences would be suited to reach someone looking to purchase a new car.

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Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

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Your company provides home-maintenance services, and you want to reach more potential customers. Google Ads is right solution for you because You can set your own budget and can change it at any time.

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Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

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To create ad groups based on the cooking categories that appear on their website, you need to create Keyword list and Default bid amount in their first Google Search Ad group for your client Vince’s Veggies.

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Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

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Google make this recommendation to create 3-5 ads in each of her Search Ad groups because more ads in an ad group means more options for success in an auction.

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Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

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Maximize clicks bidding strategy would be best for Priya’s campaign because she needs to drive as many potential customers as possible to her website with a limited budget option.

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Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

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If Michael’s bid for the ad is too low. His high-quality ad too will not be shown. This might be the reason of his ad not being displayed frequently.

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Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad?

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Car and Automobile user searches may generate the advertising manager’s ad in order to reach a broader group of potential visitors.

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Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event?(Choose two.)

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Google Search campaigns can be tailored to promote Swee Yin’s company’s sales event By setting campaign start/end dates and creating a new ad group for the sale.

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When are automated extensions, such as Seller Ratings, shown?

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automated extensions, such as Seller Ratings are shown When Google predicts they’ll improve ad performance.

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Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

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Jasmine needs to drive as many potential customers to her website as possible, she should use “Maximize clicks”, a automated bidding strategy in her campaign.

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You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses

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Auction-time bidding and Machine learning are the two benefits of using automated bidding. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.

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Which statement is true about serving relevant ad extensions?

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This statement is true that, Serving relevant ad extensions encourage users to make more informed decisions and take action.

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What’s an accurate description of callout extensions?

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An accurate description of callout extensions is that it should be Short, specific snippets of text that highlight value-adding attributes.

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What can the Performance Planner recommend?

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The Performance Planner can recommend Campaign-level Target CPA (cost-per-acquisition).

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Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses

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The broad-match modifier makes Jamie’s work easier because she doesn’t have to think of all the related saucepan keywords.
She can easily select the color she wants to focus on.

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Linda recognizes that a Google Search campaign could bring significant value to her eCommerce business. Which two solutions can Linda achieve via a Google Search campaign? (Choose two.) Select All Correct Responses

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Linda can achieve a presence at the exact moment someone is searching for the kinds of products she offers and show up on search results when businesses similar to hers are showing up via a Google Search campaign.

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Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses

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Ad relevance and Advertiser bid make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees.

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As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He’s considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit. How many total characters can he use in each of these optional paths?

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Jared can use up to 15 characters in each field of URL path .

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Why should your business use Performance Planner?

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You should use Performance Planner for your business campaigns because it makes recommendations that are validated using machine learning.

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How can ad extensions contribute to increasing user engagement?

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By addressing a user’s intent, device, and location, ad extensions contribute to increasing user engagement.

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La empresa de electrónica de Roberto está en plena promoción de su nuevo modelo de televisor, el UltraView1000, que está creando mucha expectación. Dicho modelo cuenta con funciones de accesibilidad para que se pueda controlar por voz. Roberto decide incluir un modificador de concordancia amplia en su campaña de anuncios de la Red de Búsqueda con las palabras clave “televisor”, “accesible” y “voz”. ¿Qué ventajas le reportará esta decisión?

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Un algoritmo que tiene en cuenta los aspectos clave de tus cuentas calcula el nivel de optimización de tus anuncios de búsqueda de Google. Este valor se utiliza para ofrecerte recomendaciones de optimización de las campañas de la Red de Búsqueda. ¿Qué fuentes de datos se utilizan para calcular estas recomendaciones de optimización? Elige dos respuestas. Selecciona todas las respuestas correctas

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