Following campaign type you should pick for each of the following scenarios if you are advertising with Google Ads starts with creating campaigns based on your business objectives.

• These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer – Search
• These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube – Universal App
• These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results – Shopping
• These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network – Video