The key objective in delivering ad extensions is providing the right users with the right information at the right moment.
- Opening up additional ad space to extend character limits.
- Making ads more appealing with the use of image and video assets.
- Giving users control over the types of ads that they see.
- Providing the right users with the right information at the right moment.
The correct answer is: Providing the right users with the right information at the right moment
Marketing is all about getting the right message to the right person at the right time. With search ad extensions, you can drive direct action when users interact with your ads.
- Learn more here: Skillshop Search Certification
- Fifth chapter: Make ads relevant with Search Ad Extensions
