Search ad extensions matter because they increase engagement and influence ad quality.
- The cost-per-click on ad extensions is lower than on a search ad headline
- They guarantee higher engagement for advertisers
- They increase ad quality and drive lower conversion costs
- They increase engagement and influence ad quality
The correct answer is: They increase engagement and influence ad quality
Providing relevant ad extensions encourages users to make more informed decisions and take action. Using ad extensions that make sense increases the likelihood of matching a user’s moment and addressing their signals. As a result, your ads will be more relevant and draw higher engagement.
- Fifth chapter: Make ads relevant with Search Ad Extensions
- Sub-Chapter: Choose the right ad extensions